Japan: The fourth thing you should know about Japan

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Another thing is patience: in Japan, you never close the deal at a first or a second meeting, if you manage to do so, then you have to be very careful because something is wrong. Serious Japanese, those who are able to become reliable, serious partners and build long-term business relations with you, they negotiate carefully; it is necessary to be patient, to repeat meetings, to communicate constantly, to answer email, phone calls, faxes and letters. Yes, indeed, the Japanese still use faxes which is a paradox but it is true. It is necessary to react as soon as possible, within 24 hours, at best the same working day even if there is a time difference. This is also very important.

Author of the article: Ondřej Votruba
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